iteration is the only constant
iteration is the only constant
great product design is not just about aesthetics, it's about giving users what they need
For me, that means taking a human-centered design approach - understanding human behaviors through user research to design something that is as functional as it is beautiful.
untangling complexity using the design thinking method taught by the d.school, a solution-based approach to solving problems:
Discover
Using a combination of methods including interviews, surveys, analysis, pattern-finding, and card sorting, I discover the business and users' goals.
Ideate
Once I've defined the problem and gathered requirements, I build a framework for the desktop or mobile experience based on data and insights. Using quick prototyping and UX tools, I give form to design solutions.
Prototype & test
By gathering feedback from users and stakeholders, I find out what works and what doesn't and continue to iterate. The best possible solution is the one that balances the needs of the business and the needs of the user. My goal is to find that balance.
a unique perspective
a unique perspective
with a background in systems thinking, i approach design grounded in both quantitive and qualitative data.
what does f stand for?
"form", "function", user-"friendliness", "fun", "feasibility"
My principles of design—an extension of Peter Morville's user experience honeycomb, which defines each facet of UX design.
