creating a unique and personalized mobile shopping experience for a client

 

My design partner and I were tasked with creating a mobile-first app design for a client. Through our research, we defined its brand as a fun, shopping assistant that helps young women find deals on their favorite brands.

A shopping assistant and stylist at your fingertips that helps find discounts while you shop at your favorite stores and suggests brands that you'll love. New deals can be seen as soon as they're available so you'll never miss a great deal on a brand you love.

 
 
“This is exactly the kind of app my friends would love to use.”
— Client

 

challenge

Create a unique and personalized mobile shopping experience for my client, incorporating three revenue streams. As an early stage concept, define client's product vision and interpret it into a holistic mobile experience.

 

my role

UX Researcher, Information Architect,
UI/UX Designer, Branding/Visual Design

Played lead role in branding/logo creation, user research and user testing, flow diagramming, wireframing/quick prototyping, high-fidelity app mock-ups

 

Logo design I created:

 
 

methods

user research

  • User surveys

  • User and stakeholder interviews

  • Card sorting

  • Heuristic evaluation

information architecture

  • Personas

  • User flows

  • App flows

  • Feature prioritization

 

user testing

  • Testing and validating the design was essential to providing the client with most essential features without sacrificing usability.

 

concept development / diagrams and sketches:

 

early-stage wireframes:

 
 

 

deliverables

  • Brand identity: Branding, logo design, concept development
  • UI: App map, user flow, wireframes
  • Comp: Interactive mobile prototype
  • Recommendations: Future iterations with improvements such as adding color/sizing filters and bookmarking

 

solution

  • A curated mobile application suited perfectly for stylish young women that gives my client the ability to leverage three sources of revenue.
  • I delivered a unique mobile sign-up and on-boarding flow as well as a curated product feed with optimized sort and filter options.