designing a professional mentorship community for women
challenge
Glassbreakers' mission was to build a space where women could feel safe and empower each other to succeed. The challenge was to generate awareness for the beta launch of the website and create the first mobile experience.
my role
UX Designer / Product Designer
- As the dedicated designer, I worked with the founding team to define content requirements for Glassbreakers and a visual style that was clean, welcoming, and professional.
- Through competitive research, I determined solutions for branding.
- I developed sketches for mobile app concepts, flows, on-boarding, and mentor-matching UI.
- Quick prototyped mobile and desktop landing page iterations, adding consistency
- Contributed to logo creation in order to create a holistic brand experience.
deliverables
- Landing page design for beta website
- Responsive design
- Social media management
beta launch